Recently, the results of the 17th National Advertising Art Design Competition for College Students were announced. Framing the Beauty of Life, created by the team of Qiu Tian, Yu Minnan, and Zhang Jiayue from the School of Journalism and Communication, NKU, stood out in the competition and won the Third Prize in the short video category.
Framing the Beauty of Life draws inspiration from the stop-motion food transitions popular on short video platforms and adapts them into creative scene shifts to showcase the diverse products of the brand Sanfu. Through dynamic displays of clothing, accessories, home furnishings, and more, the video vividly conveys the brand's philosophy of framing a beautiful life. With seamless transitions and immersive scene shifts set to the lively finale melody of La La Land, the video creates a cheerful and romantic atmosphere that highlights the brand's youthful image and, through visual language, presents the diverse possibilities of a fulfilling life.
The School of Journalism and Communication has organized the university's preliminary rounds of the competition for three consecutive years. Through pre-competition training, expert guidance, and other forms of support, the School has steadily improved the quality of entries. This year, a record high of more than 70 student teams from 11 schools within the university participated in the competition. These teams won three Excellence Awards at the national level, as well as two Second Prizes and one Third Prize in the Tianjin division.
The National Advertising Art Design Competition for College Students is a nationwide academic contest with significant social influence, broad institutional coverage, and high participation, enjoying widespread popularity among students and faculty. The consistent outstanding performance of NKU's entries fully demonstrates the students' solid professional skills, distinctive creative thinking, and strong teamwork. It also reflects the university's proactive exploration and remarkable achievements in cultivating application-oriented talents.
